Before and After in the Cellulite Market

By Mary Stuart, Start-Up 10/1/2007

• Feature Articles
• Word Count: 3947
• Art # 2007900181

Executive Summary

Start-Up -- The medical aesthetics market is hot, and at the moment, much of that heat is coming from a tantalizing emerging market for the treatment of cellulite. Consumer demand is so great for cellulite treatments that a $3 billion cosmeceutical market has been created around lotions and massagers with minimal efficacy. To reach a potential blockbuster market--85% of women have cellulite--new device companies aim to demonstrate efficacy with the same discipline that they have brought to traditional therapeutic markets, hoping to create competitive and sustainable advantages.

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